Doe Deere is revolutionizing the cosmetics industry with her Lime Crime cosmetics line. While other brands create makeup to help people blend in, Lime Crime is designed to help people make loud statement and stand out. Long fascinated with makeup and bright colors, Doe Deere combined the two when she launched the Lime Crime cosmetics brand in 2008. Then she broke new ground by marketing the makeup online. The result was the creation of an international movement among people willing to use the bright colors in the Lime Crime line to showoff their colorful inner unicorn.
Creating her own path and following her dream is nothing new for Doe Deere. In middle school in Russia while other were squeamish about wearing tattoos, she told them how much fun it is and sold them temporary tattoos. That was her introduction to business and marketing and she hasn’t stop since. When her family moved to New York City, she dreamed of becoming a model and fashion designer. Deere attended Fashion Institute of Technology to gain the technical skills and gave it a shot. When it didn’t work out, she tried to become a rock star. She formed a rock band, recorded some albums and did tons of shows.
It was while looking for makeup to wear on stage that she created Lime Crime cosmetics. When she couldn’t find makeup bright enough for her needs, she decided to make her own. She then offered them for sale online. People worldwide loved the bright colors and the fact they were easy to use, stayed on all day, were made from vegan ingredients and never tested on animals. Soon Lime Crime became an international sensation and Doe Deere was an inspiration to other female entrepreneurs with a dream. And Doe Deere encourages them to follow their heart and their passion and make their dreams come true.
These days Doe Deere does countless presentations and encourages women to reach out to her for guidance and tips on starting their own businesses. Her advice and success has given countless women the courage to try to develop their unique ideas. She inspires them to ignore the naysayers and work towards the things they are passionate about. She reminds them that it may be difficult and they may suffer some setbacks, but success is possible if they believe in their dreams, are creative and willing to try their best.
Visit www.doedeere.com for more details.